Google SEO, SEO 101, Small Business SEO
Search engine optimization is one of those things that most marketers pretend to know a lot about (myself included). The truth is, no one really gets SEO. What Google does is highly secretive, based on complex algorithms and machine learning. You’ll probably hear a...
Facebook SEO, Google SEO, Niagara SEO, SEO 101, SEO Fringe, Small Business SEO, Social SEO, Wordpress
The global pandemic known as COVID-19 is affecting almost every part of life all over the world. As the global economy reels from the impact of this disease, businesses are shifting strategies, hoarding cash and preparing for the worst. But the reality is that...
Google SEO, SEO Fringe, Small Business SEO
SEO still matters. In a world of paid advertising, many people believe that SEO isn’t worth the effort, but the fact is that SEO is still a hugely important part of marketing plans. SEO, short for search engine optimization, as described by Lyfe Marketing, is “the...
SEO 101, Small Business SEO
Search engine Optimization, more commonly known as SEO is one of the key ways to driving traffic to your website, blog, social media pages or other online platforms. It involves implementing a strategy that increases your page’s position on search engines, allowing...
Niagara SEO, SEO 101, Small Business SEO
Want to dip your toes into technical SEO? Columnist John Lincoln shares some fun tidbits for those just starting out. Technical SEO is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent...
Niagara SEO, Small Business SEO
To the dismay of businesses and marketers, SEO copywriting best practices do not guarantee high SERP rankings. They aren’t a foolproof way to skyrocket sales and conversions rates, either. While there are guidelines, and legitimate hints are dropped from time to time,...
Facebook SEO, SEO Fringe, Social SEO
Many people don’t think of YouTube as a “social media” platform. They think of it primarily as a place to watch videos. But people are drawn to online video often because they can interact with the creators in ways that they can’t on television. For you, as the online...
SEO 101, Small Business SEO
The business world is moving fast, and with advances in technology occurring as quickly as they are, action needs to be taken to ensure that your business isn’t left behind. While increasing your visibility online is the key to success it is worth reminding yourself...
Niagara SEO, SEO 101, Small Business SEO
You’re surfing your favorite news portal before leaving for work. Almost subliminally, you notice an ad for a new book on financial planning. Next, you drop by a forum to chat, and someone is talking about the same book. You then quickly pop in to Amazon.com to select...
Facebook SEO, Niagara SEO, SEO 101, Small Business SEO, Social SEO
The new Facebook Timelines increases engagement per post for brands by a 46%, according to research done by Simply Measured. Simply measured looked at engagement stats before and after the launch of Timeline of fifteen major early adopters, and in addition to overall...
Facebook SEO, Niagara SEO, Social SEO
Starting March 30th, all Facebook brand pages and profile pages will be switching to the new timeline format. Some brands have already made the change but, if you haven’t, here’s a handy checklist of items you need to be aware of and fix before the change takes place....
