SEO 101
WordPress gives you all the tools you need to get your SEO right, but there’s still some work required on your part. Around 450,000,000 websites – 33% of the internet – is powered by WordPress, so there’s nothing holding yours back from featuring at the top of the...
Google SEO, Small Business SEO
If you’re an individual or business looking to amplify your presence in the digital space, chances are you’ve looked into search engine optimization (SEO) as one of the first steps to drive more traffic to your business’ website. It’s important to produce...
Google SEO, SEO 101, Small Business SEO
If you want a play-by-play guide on how to use Google Optimize, Google has a whole help center for that. But if you’ve been using Google Optimize for any time at all, you’ve probably noticed there are a lot of lessons that fall outside the purview of that help center....
SEO 101, SEO Fringe, Small Business SEO
You’ve heard so much about the importance of search engine optimization and what you can do to show up higher on a search engine results page (SERP) so you can get noticed by more and more potential customers and clients. But are you doing too much to increase your...
Niagara SEO, SEO 101, Small Business SEO, Wordpress
Content strategy is a science and every detail matters. Those details include: The reading level of the content. Word count (especially in relation to top-ranking content). Format and correct use of subheaders. Keyword distribution. Use of phrases related to the...
Niagara SEO, Small Business SEO
There is a natural, inherent connection in what loyalty and search bring to a brand’s table – think of these two disciplines as the salt and pepper in the ultimate marketing mix. All brands are aware of the need for a variety of online marketing channels to drive...
SEO 101, Small Business SEO
Everyone loves a freebie, so here are some of the best SEO tools that will make your life a little easier – gratis. In the world of SEO, we all love a hack, all the more so when it is free. With so many tools out there promising to make the lives of SEOs and digital...
SEO 101, Small Business SEO
Search Engine Optimization, or SEO, is critical to small-business growth. It’s how well your website ranks when customers search your industry. Good SEO is the result of art and science, but few business owners truly understand the process. That misunderstanding has...
Facebook SEO, Google SEO, Niagara SEO, SEO 101, SEO Fringe, Small Business SEO, Social SEO
SEO (search engine optimization) is a vital part of creating and sustaining a successful business, as it is the key to being noticed by major search engines like Google. SEO done well takes specific knowledge and skills, so it makes sense to hire a specialist to...
SEO 101, SEO Fringe, Small Business SEO
The importance of SEO for businesses today cannot be underrated. The right SEO strategy will take your business to a whole new level and boost your sales. Most companies that want to build a strong online presence always consider building an in-house team. However,...
Niagara SEO, SEO 101, Small Business SEO
A small business is at a massive disadvantage when there is a big multinational company in the same industry. You will have a much lower budget for advertising and marketing yourself, as well as less ability to absorb losses due to increased competition or price wars....
Niagara SEO, SEO 101
Site Structure Marketers should keep a close watch on the structure of their website and the SEO strategy they will implement. Below is the rundown of 19 tips linked to the construction of your site. HTTPS. Security of your site is an important consideration. It’s a...
SEO 101, Small Business SEO
As someone who’s been practicing SEO for the better part of a decade, I find that my typical concerns are not at all aligned with those of people learning about SEO for the first time. There are millions of business owners and marketers not using SEO, despite the...
Niagara SEO, SEO 101, Small Business SEO, Wordpress
Looking to up your SEO game in 2018? Since technology is constantly changing, reading blogs is one of the best ways to stay up to date on the latest SEO strategies. Here are some of the SEO blogs I read on a regular basis. 1. The Google Search Blog Google is...
Google SEO, Small Business SEO
As the updates continue to roll out, early indications suggest disruptions in mobile SERPs, sites with no schema data & those relying on doorway pages being most impacted. Google has confirmed what many in the search industry have seen over the past week, updates...
Google SEO, Niagara SEO
Yesterday the news broke at a Google press event that the largest upgrade to its search algorithm since 2001, dubbed Hummingbird, had already rolled out last month. “Algorithm?” you ask. “Isn’t that the thing the determines how websites are ranked? And you say this is...
SEO 101, Small Business SEO
Search Engine Optimization (SEO) is an important part of almost all online business plans. With the majority of Internet users going to search engines to find what they are looking for and more and more users searching for local business providers, if you aren’t...
Google SEO, Niagara SEO, Small Business SEO
Google has officially launched Carousel, an interactive set of local search results that appears at the top of the page once you’ve entered a Google query. Sweet! Aside from adding a snazzy visual element to search results, Carousel highlights the ever-growing...
Google SEO, Niagara SEO, Small Business SEO, Wordpress
In the SEO world , there’s no bigger name than Matt Cutts, the Head of Webspam at Google (read: the leader of the SEO world.) Matt wears colorful t-shirts, polos, runs ultra marathons and is a genuinely nice guy. A few times a week he posts a new YouTube video on the...
Niagara SEO, SEO 101, Small Business SEO
In recent weeks, this blog has focused a great deal on the concept of local SEO—and not without reason. Just consider some of these statistics: An astonishing 97 percent of all consumers search for local businesses on Google, Yahoo, or Bing. Meanwhile, somewhere...
Google SEO, Small Business SEO
In a recently published video, Matt Cutts, Google’s head of search spam, listed off the top five SEO mistakes webmasters make. Matt said these are not the most devastating mistakes, but rather, the most common mistakes. (1) Not having a website or having a website...
SEO 101, Small Business SEO
The business world is moving fast, and with advances in technology occurring as quickly as they are, action needs to be taken to ensure that your business isn’t left behind. While increasing your visibility online is the key to success it is worth reminding yourself...
Google SEO, Niagara SEO, SEO Fringe, Small Business SEO
We’re approaching the 1-year anniversary since the Google Penguin introduction on April 24, 2012. Yet many marketers either still don’t fully understand what the algorithm update entails or have been naive to the fact that ignoring the update can have...
Niagara SEO, SEO 101, Small Business SEO
Internet marketing can be a minefield. There’s no official textbook on proper strategy or tactics. It’s up to business owners, and the marketing and search engine optimization (SEO) professionals they might hire, to figure out what works and what...
Niagara SEO, SEO 101, Small Business SEO
As most webmasters know, SEO is the key to achieving a decent amount of targeted traffic. If you have a lot of visitors then it means more business for you. Search Engine Optimization has constantly been changing for years now. Search engines have also devised ways on...
Google SEO, Niagara SEO, SEO 101, Small Business SEO
In April, Google launched an algorithm update known as Penguin, which penalized websites that were “overly-optimized”. SEOs everywhere scrambled to figure out why sites were penalized and how those sites could find new life after Penguin. This has left many webmasters...
SEO 101, Small Business SEO
Keyword research is one of the foundational pieces of search engine optimization because it illuminates the exact words real-life customers use to search for the products we sell. But why stop there? The insights that keyword research provides can inform other many...
SEO 101, Small Business SEO
Everybody thinks their SEO is the best. Guess what? It’s not. Not yours, not mine, not anybody’s. I didn’t say your SEO strategies aren’t good, but there is always room for improvement. In light of that, here are some things you don’t want someone to say about the SEO...
Google SEO, SEO 101, Small Business SEO
Let’s begin this article with my bias; I use Google but I genuinely appreciate Bing. When Bing first launched it was, in no uncertain terms, a pretty lackluster search engine when one compared it to the gorilla in the room. But as our good friend Jeremiah...
Niagara SEO, SEO 101, Small Business SEO
Small businesses know just how difficult it can be to attract new business to their physical location. It’s tough to run your business and manage your marketing efforts at the same time—just one more ball to juggle with the rest of your responsibilities. Many...
Facebook SEO, SEO 101, Small Business SEO, Social SEO
We all know that social media is important to your marketing strategy. As social media continues to grow and more time is spent maintaining sites, it is important to understand that social media is more than just a branding tool. Social Media Signals There is no doubt...
Facebook SEO, Niagara SEO, Small Business SEO
Facebook told marketers that its new Timeline interface would improve consumer interaction with brands. Timeline is living up to that promise, according to a new study. The study, by Seattle-based social engagement analytics firm Simply Measured, focuses on 15 large...
