When faced with a tricky title, like everyone in SEO will be at some point, I am often torn between wanting to be catchy and wanting to stick by the rules of search engine optimisation. On the one hand, a catchy title is likely to catch the eye of the Internet user...
Why does Keyword Research play such an important role in our SEO campaigns? The answer is simple. If the wrong keywords are targeted, then neither the search engines nor the potential customers will ever be able to locate your site. This in turn will result in a lot...
Here are a few points to consider (any input, comments, tips, notes, thoughts… gratefully received): 1. Homepage footers are bad news and may even carry penalties – solution: integrate the footer navigation into the content on pages. 2. Information architecture is key...
In the past, SEO was based on just a few proven techniques which were able to produce results. Links and keywords were of great importance and sites of all kinds could find themselves ranked in top positions and enjoying a large amount of traffic by just following a...
If you build it… they won’t come. If you build it, they might not even care. How do you create value, and how do you spread it across the web? And how does search engine optimization (SEO) work into that question? And how does it support the strategy as a...
In the past, SEO was based on just a few proven techniques which were able to produce results. Links and keywords were of great importance and sites of all kinds could find themselves ranked in top positions and enjoying a large amount of traffic by just following a...
Search engine optimisation is a complicated process which if used correctly, can be highly advantageous for an online business. It can help a company to be ranked in high positions in the search results, help it to develop its brand within the online community and get...
Building communities based around related keywords will end up benefiting everyone involved. With the intricate nature of modern search engines like Google, every page that makes up a website should be considered as a landing page. The landing pages that help to build...
SEO copywriting, put simply, is writing for the search engines. In essence, it’s writing for the web while thinking about your prospect as well as the search engines. This type of writing creates content for sites that makes sense to readers but also causes you...
