It’s important to start every Web site development project by understanding the role of SEO in the project. The team of people working on the project has limited time, and most likely they have a schedule. Focusing them on the wrong things will produce less than...
I’ve been in the business of SEO for about 12 years and have worked with hundreds of companies of all sizes. I cannot be anything but biased towards the benefits of optimizing web sites to improve visibility in search and the commercial outcomes that can result. For...
Here is a list of terms for some of the more commonly used SEO methods. Inbound links/backlinks – Links which lead to your website from another website. These can contribute to the perception of your page’s popularity and boost your search engine ranking. Bad inbound...
Nowadays, professional search engine optimizers give much greater attention to image search visibility. Image search optimization is especially interesting to website owners or publishers with a particularly visual product (for example, art galleries, clothes...
At the core of any business is the need to get the best ROI or return on investment they possibly can. To do this they need a well though out business plan and budget. The next consideration is what vehicle will be employed to get results. The options available today...
You probably shouldn’t be charged for a couple things that many “back alley” or “strip mall” SEO companies and consultants still offer. In some cases, even larger marketing organizations are trying to push value into some tactics that are...
Web customers make use of search engines to find exactly what they are looking for? They come across search engine results and certainly click the websites on the first page of search engines. It is the search engine that offers its customers what they are looking...
The importance of SEO On the World Wide Web, nothing is more important than SEO to business sites. Organic optimization is vital for the success of off-page and on-page optimization. SEO components include: keyword building, content writing, link building, HTML code...
What should you do, as a polite and plucky link builder, if some of your inbound links just aren’t up to snuff? Do you risk alienating a well-meaning webmaster by pointing out that he’s linked to an old page that no longer exists? That he’s spelled your company’s name...
72 search engine optimizers from around the world have contributed to SEOmoz’s latest Search Engine Ranking Factors report, a study that offers valuable insight into how SEO works in 2009 … but also shows how little it’s changed in recent years. Participating SEOs...
