Google SEO, SEO Fringe, Small Business SEO
SEO still matters. In a world of paid advertising, many people believe that SEO isn’t worth the effort, but the fact is that SEO is still a hugely important part of marketing plans. SEO, short for search engine optimization, as described by Lyfe Marketing, is “the...
Niagara SEO, SEO 101, Small Business SEO
When it comes to marketing the websites of financial institutions, you will be met with a vast army of competitors. These will be challenging you to that sweet spot at the top of the coveted Google search rankings. Any internet search these days could potentially...
Google SEO, SEO 101, Small Business SEO
Have you ever been at a dinner party or gathering and someone asks a random question? What happens when no one seems to know the answer? Everyone goes for their phone. “Let’s ask Google!” What about when you need a product or service? This is why SEO is critical to...
Niagara SEO, SEO 101, Small Business SEO, Wordpress
Content strategy is a science and every detail matters. Those details include: The reading level of the content. Word count (especially in relation to top-ranking content). Format and correct use of subheaders. Keyword distribution. Use of phrases related to the...
Google SEO, SEO 101, Small Business SEO
Content marketing is one of the most effective marketing channels as it provides value to potential customers without asking for anything in return. Successful content marketing focuses on attracting consumers to a business through various content formats, and rather...
Google SEO, SEO 101, Small Business SEO
SEO generally involves a bit of shifting around tags, carefully creating highways for crawlers to find your pages, and meticulously linking authoritative websites to slowly climb up the rankings. While it’s true that the “if you build it, they will come” approach to...
Facebook SEO, Google SEO, Niagara SEO, SEO 101, SEO Fringe, Small Business SEO, Social SEO
The rising popularity of video content is causing marketers across the board to flock to the bandwagon. Unlike many “shiny new objects” in the marketing world, it’s abundantly clear that video is here to stay. In fact, research from HubSpot indicates that more than...
SEO 101, Small Business SEO
Optimizing your content for SEO is the most effective way to ensure your content will rank in search engines. What is your audience searching for? Which keywords are easiest and hardest to rank for? Addressing these questions before you begin writing will save you...
Google SEO, Small Business SEO
Google brought new guideline for webmasters on inbound marketing success. Inbound marketing is a modern technique to attract customers to products through content marketing, social media marketing, and search engine optimization practices. Business holders who want to...
Niagara SEO, Small Business SEO
You can’t learn and master SEO within a short period. You will have to be patient. The subject is vast. And the interesting matter is, whenever there’s a change in Google algorithms, SEO trends also change. If you are keen to learn about SEO, you need to invest ample...
