Google SEO, SEO 101, Small Business SEO
Here are seven significant changes you can make that will help your website have a shiny, new look and keep up with the latest standards in website development. 1. Optimize for search engines If you want to make your business easy to find for your target audience both...
Google SEO, SEO 101, Small Business SEO
Many facets go into a marketing strategy, and that’s what makes it so interesting. Marketers need to think about who their clients are and what their online search and shopping habits are. They also have to keep a keen eye on the competition, create similar angles...
SEO 101, Small Business SEO
Tell Doc Brown to fire up the DeLorean because the future is now. We may be a few years away from flying cars and intergalactic travel, but when it comes to the future of SEO, you don’t need a crystal ball to foresee the direction it will take in 2018. Much of what...
Niagara SEO, Small Business SEO
To the dismay of businesses and marketers, SEO copywriting best practices do not guarantee high SERP rankings. They aren’t a foolproof way to skyrocket sales and conversions rates, either. While there are guidelines, and legitimate hints are dropped from time to time,...
Facebook SEO, SEO Fringe, Social SEO
Many people don’t think of YouTube as a “social media” platform. They think of it primarily as a place to watch videos. But people are drawn to online video often because they can interact with the creators in ways that they can’t on television. For you, as the online...
Niagara SEO, SEO 101, Small Business SEO, Wordpress
The out-of-the-box SEO (organic search) reports in Google Analytics a very limited and provides little insigths beyond the top-level KPI’s. However if you take advantage of the Google Analytics Custom Reports you are able to pull out very valuable and actionable...
Niagara SEO, SEO 101, Small Business SEO, Wordpress
In working with both web designers and search engine optimizers, one thing I’ve noticed is this: They’re often at odds with each other. It’s unfortunate that too many web designers think SEO is snake oil (or evil, or unethical — whatever you...
Google SEO, Niagara SEO, SEO 101, Small Business SEO
While keeping in mind that no landing page is perfect, there are a few simple (and not so simple) rules to creating wicked awesome landing pages. Goal – When you create a landing page what is your goal? Do you want people to download a White Paper, schedule a demo, or...
