If you are in business & want to watch it grow, you need to integrate SEO in your business. In case you have an ecommerce website, then you need to add on some friendly reminders in your thank you emails. These should be in the form of links to your website.
And when you are naming products as well as product categories, try to remember the key phrases that people tend to use. Based on this, do the naming for your products. And in case your business has a physical presence, then you need to get your business engaged in the local community. This doesn’t appear to be much linked to getting SEO embedded in your business. But you will be pleasantly surprised at the number as well as the quality of links that you will be extract from your local newspapers & local directories besides your local radio stations too. Even get links from the websites of shops which are there in shopping centers or the other offices in the business parks.
And in case you have UGC on your site, then you need to organize your systems in a way that all kinds of data inputs which are coming in from your users tend to structure your data in a particular SEO friendly way. These can be in the form of “recommended tags” or something like “user also tagged this content with …”
In case your business is that of a PR agency, then it is vital that the PR generated gets you link. In case this PR agency is not focusing on getting you links then you need to follow up with any places which are mentioning you but there is no link. …if
If your business involves doing PPC or even conversion rate optimization, then you need to ensure complete coordination between PPC or CRO guys and the SEO team. The immense data with the PPC guys regarding the kinds of headlines which work, the most popular search phrases and which key phrases convert is of immense value for your on-site optimization and key phrase optimization.
And if you are yourself an SEO agency and providing SEO Services then you need to tell your clients that they have to integrate SEO into their business. Help your client to understand the benefits of embedding SEO in their business.
