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A 10-Step SEO Plan for Higher Search Rankings in 2020

A 10-Step SEO Plan for Higher Search Rankings in 2020

Google SEO, Niagara SEO, SEO 101, Small Business SEO, Wordpress

As marketers plan their content marketing strategy for 2020, SEO is top-of-mind — or at least it should be! For advanced marketers it looks something like this: you have an SEO plan and best practices in place, you have your list of premium keywords, you’re actively...
Turn Your Videos Into SEO Assets

Turn Your Videos Into SEO Assets

Google SEO, Niagara SEO, SEO 101, Small Business SEO, Wordpress

Every marketing team knows that videos are a powerful experiential asset. When users see a video on a site, in a blog, or on social media, they are more likely to stop and pay attention. Videos create a story, a journey, and a visual experience that users enjoy and...
Writing articles for good SEO

Writing articles for good SEO

Google SEO, Niagara SEO, SEO 101, Small Business SEO, Wordpress

A good article needs to be interesting, engaging, accurate, truthful, and grammatically correct. Apart from understanding clearly what you are trying to convey, your visitors should also enjoy reading your text. Search Engine Optimization The requirements for good...
SEO myths busted by an ex-Googler

SEO myths busted by an ex-Googler

Google SEO, Niagara SEO, SEO 101, SEO Fringe, Small Business SEO

SEO myths busted by an ex-Googler Google doesn’t hate your website, AdWords don’t impact SEO and ‘freshness’ and keywords are not as important as you think. Every industry has its myths and so does the SEO world. Google tries now and again to...
Is SEO really beneficial for smaller businesses?

Is SEO really beneficial for smaller businesses?

Google SEO, SEO 101, Small Business SEO, Wordpress

Whether you are considering taking up an SEO Essex agency to help you improve your online visibility or have recently started your very own SEO strategy and are look for more information on whether it is really beneficial for smaller businesses, we’ve got you covered....
How Google’s BERT SEO Update Will Impact Content and Search

How Google’s BERT SEO Update Will Impact Content and Search

Google SEO, Small Business SEO

On Oct. 25, 2019, Google announced BERT, its biggest algorithm update since RankBrain in 2015. BERT will influence one in ten search queries, according to Google. The SEO community is working hard to get ahead of the changes. I’m excited to share some initial ideas on...
The 12 Most Important SEO Ranking Factors

The 12 Most Important SEO Ranking Factors

Google SEO, Niagara SEO, SEO Fringe, Small Business SEO, Wordpress

There are 200+ SEO ranking factors that help search engines determine which sites should show in search results and how they should rank. If you want your site to claim the top spots on SERPs (search engine results pages), you need to optimize your online presence to...
What Is SEO Poisoning (Search Engine Poisoning)

What Is SEO Poisoning (Search Engine Poisoning)

Google SEO, SEO 101, Small Business SEO

Search engine optimization poisoning (SEO poisoning) is a term used to describe two types of activities: Illegitimate techniques used to achieve high search engine ranking, usually (but not only) to attack visitors Exploiting vulnerabilities on existing high-ranking...
Know your keywords: Types and Importance of Keywords

Know your keywords: Types and Importance of Keywords

Google SEO, SEO 101, Small Business SEO

When you want to search for something on the internet, you type certain words into the search bars. Keywords are such words that we use to find articles, pictures, videos or news on search engines. They tell these engines about what we want to see. With keywords,...
Effective SEO Content Marketing Strategy

Effective SEO Content Marketing Strategy

Google SEO, SEO Fringe, Small Business SEO

SEO still matters. In a world of paid advertising, many people believe that SEO isn’t worth the effort, but the fact is that SEO is still a hugely important part of marketing plans. SEO, short for search engine optimization, as described by Lyfe Marketing, is “the...
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