Niagara SEO, SEO 101, Small Business SEO
Before you continue reading further, you should first have a clear understanding of what search engine optimization (SEO) is before diving into the tactics to implement it. SEO can be described as “the practice of improving and promoting a web site in order to...
Google SEO, Niagara SEO, Small Business SEO
Some pretty big websites got knocked down hard in Google’s recent Panda 4.0 upgrade. How did your sites fair? If you got slapped down by Google’s new search algorithm (and reports suggest eBay lost a whopping 80% of its organic search traffic released on May 20,...
Niagara SEO, Small Business SEO
Give this a try. Google personalizes search results to individual searchers so the results of your test won’t perfectly scale up to all the possible real-world searches, but it will provide you with an idea of where you stand and where you want be. Keywords You Should...
Niagara SEO, Small Business SEO
This week’s roundup of the web’s best marketing tips includes a guide to e-commerce content and an interesting update on site speed. We also have some great If This Then That (IFTTT) hacks, the science behind social proof, and lots of tips on how to...
Niagara SEO, Small Business SEO
To the dismay of businesses and marketers, SEO copywriting best practices do not guarantee high SERP rankings. They aren’t a foolproof way to skyrocket sales and conversions rates, either. While there are guidelines, and legitimate hints are dropped from time to time,...
Niagara SEO, Small Business SEO
What’s the number one purpose for developing a content strategy and posting new material to your website or blog regularly? There are a few reasons that come to mind immediately, including: To establish a person or company as a subject matter expert To...
Google SEO, Niagara SEO, Small Business SEO
Google is continually tweaking and revising the way it indexes content. While it does publish clues about its algorithm updates, it rarely comes clean about all of its reasons for changes. Fixing things can be tough. To get you off on the right track, here’s the part...