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5 Small Business SEO Campaign ROI Secrets

Niagara SEO, SEO 101, Small Business SEO

Making search engine optimization (SEO) work in a competitive keyword space is difficult. The secret about Google is out – there’s big traffic to be found. Making things even worse, SEO campaigns die a premature death every day because the appropriate return on...
Choose SEO Friendly Web Design

Choose SEO Friendly Web Design

Facebook SEO, Niagara SEO, SEO 101, Small Business SEO

Getting web design done by an SEO company is a very important step towards creating a website that will be a success. There are many reasons that you might want to start a website. You might want to promote a new business that you have just started. You also might...

Google Reveals Plans to Put the Breaks on Negative SEO

Google SEO, Niagara SEO, SEO 101, Small Business SEO

The search engine is reportedly taking additional steps to control unwarranted SEO practices. Google is reportedly set to take steps to control unwanted, or negative SEO. The search giant is expected to unveil a new feature that will facilitate the reporting of...

3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

Google SEO, Niagara SEO, SEO 101, Small Business SEO

Google’s most recent Penguin update has caused a storm of controversy since it began cracking down on search engine enemy No. 1: “unnatural” links. The Panda update targeted low value on-page optimization focusing on duplicate content and spammy outbound links, while...

9 Keys to Wicked Awesome Landing Pages

Google SEO, Niagara SEO, SEO 101, Small Business SEO

While keeping in mind that no landing page is perfect, there are a few simple (and not so simple) rules to creating wicked awesome landing pages. Goal – When you create a landing page what is your goal? Do you want people to download a White Paper, schedule a demo, or...

SEO – Definitions of Common Terms

Niagara SEO, SEO 101, Small Business SEO

Email Whether you are an internet marketer or an offline business going online, you are going to hear about search engine optimization (SEO) very early on. SEO is the term online marketers use to refer to the process of getting as much traffic as possible from search...
LinkedIn the best at visitor-to-lead conversions

LinkedIn the best at visitor-to-lead conversions

Niagara SEO, SEO 101, Small Business SEO, Social SEO

A recent study from HubSpot revealed that far and away, LinkedIn was the most effective social media platform for generating visitor-to-lead conversions, Social Media Today reports. Specifically, LinkedIn had a 2.6 percent conversion rate – far outpacing both Twitter...

7 Ways to Use Visitor Intelligence in SEO & Marketing

Niagara SEO, SEO 101, Small Business SEO

You’re a search engine optimization hero. You’ve done all of the requisite work to set-up and improve the health of your site’s SEO. You’ve got the balance right, so that your site isn’t over-optimized and free from risk of being penalized by...

Over Optimization Penalty Is Coming – Has your SEO strategy changed yet?

Google SEO, Niagara SEO, SEO 101, Small Business SEO

A few SEO tips to avoid getting the penalty Google has never been against SEO. In fact they recommend SEO so that the right websites are presented to the right audience. I had recently shared a news story where Matt Cutts had recommended doing SEO for your website so...

SEO Tips By Matt Cutts – Three SEO Strategies of 2011 still valid in 2012

Google SEO, Niagara SEO, SEO 101, Small Business SEO

Page Speed, proper Content management system, internal linking and social media The whole SEO world listens when Google’s SEO go-to guy Matt Cutts offers tips. If you are doing a part of search engine optimization in-house, this post would be of great use to you....
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