Niagara SEO, SEO 101, Small Business SEO
What is SEO? SEO stands for Search Engine Optimization. Let’s assume that when you need something, whether a product or a service, you hit up a search engine to find it. You are among the people who feed about 3 billion queries on Google daily. Some if not most...
Niagara SEO, SEO 101, Small Business SEO, Wordpress
If you’re looking for a DYI friendly small-business website platform, the usual suspects are likely to include WordPress, Squarespace, Shopify, GoDaddy, Weebly, and hopefully Wix. One of the main reasons these platforms are attractive is their ease in setup and...
Google SEO, Niagara SEO, Small Business SEO
What is E‑A-T? E‑A-T- stands for expertise, authoritativeness, and trustworthiness. It comes from Google’s Search Quality Rater Guidelines—a 168-page document used by human quality raters to assess the quality of Google’s search results. Google published this document...
Google SEO, Niagara SEO, Small Business SEO
Google BERT is a Google update powered by AI that has big implications for marketers. BERT is an AI language model that Google now applies to search results and featured snippets. BERT stands for Bidirectional Encoder Representations from Transformers. But you...
Google SEO, Niagara SEO, SEO 101, Small Business SEO
Simple search engine optimization hints to increase your traffic If you want more visitors to your website, one of the first things you’ll want to do is improve your website’s ranking on Google. This process is called search engine optimization (SEO). It is a crucial...
Niagara SEO, SEO 101, Small Business SEO, Wordpress
Digital marketing is a blend of conventional marketing strategies and modern technology. A digital marketer is thus a professional who excels at online advertising as well as marketing. In today’s era of technology, where everything is available online, becoming...
Niagara SEO, Small Business SEO
Grow your business A website is a basic tool today for your business to prosper. Marketing and communication strategies cannot ignore the digital environment because it is there that they find their potential clients in a simple and direct way. E-commerce continues to...
COVID-19, Facebook SEO, Google SEO, Niagara SEO, SEO 101, SEO Fringe, Small Business SEO, Social SEO, Wordpress
Search Engine Optimization is a useful practice that helps us to maximize the website’s organic traffic reach. However, the methods used to improve SEO can sometimes be at odds with our CRO (Conversion Rate Optimization) strategy. Fortunately, most modern SEO methods...
COVID-19, Niagara SEO, Small Business SEO, Wordpress
Fortunately, we live in the digital age — a time when there are multiple ways for your customers to get in touch with you, and for you to keep in contact with your customers. Maintaining communication with your customers and making it easy for them to contact you...
Facebook SEO, Google SEO, Niagara SEO, SEO 101, SEO Fringe, Small Business SEO, Social SEO, Wordpress
The global pandemic known as COVID-19 is affecting almost every part of life all over the world. As the global economy reels from the impact of this disease, businesses are shifting strategies, hoarding cash and preparing for the worst. But the reality is that...
