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Balancing Creativity and SEO in Content Writing

Balancing Creativity and SEO in Content Writing

Google SEO, Niagara SEO, SEO 101, Small Business SEO

In the realm of search engine optimization (SEO), content is king. Be it website copy, blog posts or guest posting, content is an integral part of effective SEO. However, not all content you create brings glory to your business. Unique, high-quality content blended...
Pulling back the curtain on the dark art of SEO [Q&A]

Pulling back the curtain on the dark art of SEO [Q&A]

Niagara SEO, SEO 101, Small Business SEO

Search engine optimization (SEO), making sure that websites appear high in search results, can often seem like it exists in a sort of twilight zone somewhere between science and witchcraft. So, how does SEO work? What can it do for your business? And if you do any...
Why Your Business Can No Longer Afford to Ignore SEO

Why Your Business Can No Longer Afford to Ignore SEO

Niagara SEO, Small Business SEO

Search engine optimization (SEO) refers to the art and science of optimizing websites utilizing both “on-page” and “off page” factors to influence Google’s search algorithm to rank that site or page for specific keyword queries entered by...
Small Business SEO Checklist: 11 Ways to Improve Rankings Today

Small Business SEO Checklist: 11 Ways to Improve Rankings Today

Google SEO, Niagara SEO, SEO 101, Small Business SEO

SEO isn’t easy for any company. But SEO is especially complicated when you have limited time, money, and other resources. For small businesses, it boils down to one question: What can we do today to help improve our rankings? Great organic rankings don’t happen...
5 tips to design your website with an SEO focus

5 tips to design your website with an SEO focus

Niagara SEO, Small Business SEO

With billions of people using the Internet for almost every search imaginable, businesses absolutely MUST HAVE an online presence. But is a website even worth it if no one can find it? SEO strategies can help your website reach out to your target audience because they...
Why WordPress Is Good For Your Business Website

Why WordPress Is Good For Your Business Website

Niagara SEO, Small Business SEO, Wordpress

WordPress is one of the most popular website platforms on the web. It powers over 50 million websites online. In fact, estimates go as high as 30% of all websites. As a business owner, you might be thinking about using paid website builders or platforms. Meanwhile,...
SEO Best Practices for Small Businesses

SEO Best Practices for Small Businesses

Niagara SEO, SEO 101, Small Business SEO

Importance of SEO There is a lot of fuss over the term Search Engine Optimization. So much, that SEO has become a buzzword in many ways. But for those of us living and breathing SEO — that is to say, business owners who want their website to appear high on a Google...
Digital Marketing – Take Your Business to the Next Level

Digital Marketing – Take Your Business to the Next Level

Niagara SEO, SEO 101, Small Business SEO

 SEM & SEO: What You Really Need to Know When it comes to getting the attention of prospects online and turning them into clients, two approaches always come up in strategy sessions – SEM and SEO. In fact, most of the time they are mentioned, it ends up becoming a...
How to Build Trust, Authority & Reputation

How to Build Trust, Authority & Reputation

Niagara SEO, Small Business SEO

Let’s discuss TAR. Not the negative tar in nicotine or the stuff that fills cracks on roads, but rather the positive TAR that is the foundation of successful businesses: Trust Authority Reputation Without these three elements, a business is basically a copy of its...
5 Ways to Stop Missing Out On Seasonal Traffic

5 Ways to Stop Missing Out On Seasonal Traffic

Facebook SEO, Google SEO, Niagara SEO, SEO 101, SEO Fringe, Small Business SEO, Social SEO

Christmas holidays are far gone, while St. Valentines and Easter are coming close — it’s the right time to ask yourself if you’re getting the most of seasonal organic traffic and how you could improve on that. In this post, I’ll discuss five common...
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