Niagara SEO, SEO 101, Small Business SEO, Wordpress
A website that is highly visible on Google, has more chances showing up in the search results for related queries. This is not something that can be achieved over night. There are trillions webpages available online and it takes a lot of work to makes yours stand out...
Google SEO, SEO 101, Small Business SEO
When you want to search for something on the internet, you type certain words into the search bars. Keywords are such words that we use to find articles, pictures, videos or news on search engines. They tell these engines about what we want to see. With keywords,...
Google SEO, SEO Fringe, Small Business SEO
SEO still matters. In a world of paid advertising, many people believe that SEO isn’t worth the effort, but the fact is that SEO is still a hugely important part of marketing plans. SEO, short for search engine optimization, as described by Lyfe Marketing, is “the...
Niagara SEO, SEO 101, Small Business SEO
When it comes to marketing the websites of financial institutions, you will be met with a vast army of competitors. These will be challenging you to that sweet spot at the top of the coveted Google search rankings. Any internet search these days could potentially...
Google SEO, SEO 101, Small Business SEO
Have you ever been at a dinner party or gathering and someone asks a random question? What happens when no one seems to know the answer? Everyone goes for their phone. “Let’s ask Google!” What about when you need a product or service? This is why SEO is critical to...
Niagara SEO, SEO 101, Small Business SEO, Wordpress
Content strategy is a science and every detail matters. Those details include: The reading level of the content. Word count (especially in relation to top-ranking content). Format and correct use of subheaders. Keyword distribution. Use of phrases related to the...
Google SEO, SEO 101, Small Business SEO
Content marketing is one of the most effective marketing channels as it provides value to potential customers without asking for anything in return. Successful content marketing focuses on attracting consumers to a business through various content formats, and rather...
Google SEO, SEO 101, Small Business SEO
SEO generally involves a bit of shifting around tags, carefully creating highways for crawlers to find your pages, and meticulously linking authoritative websites to slowly climb up the rankings. While it’s true that the “if you build it, they will come” approach to...
Facebook SEO, Google SEO, Niagara SEO, SEO 101, SEO Fringe, Small Business SEO, Social SEO
The rising popularity of video content is causing marketers across the board to flock to the bandwagon. Unlike many “shiny new objects” in the marketing world, it’s abundantly clear that video is here to stay. In fact, research from HubSpot indicates that more than...
SEO 101, Small Business SEO
Optimizing your content for SEO is the most effective way to ensure your content will rank in search engines. What is your audience searching for? Which keywords are easiest and hardest to rank for? Addressing these questions before you begin writing will save you...
