The Secret To Social Media Success
The ultimate purpose of a social media campaign may be to get internet users back to your site, but it’s not usually that easy. Although your search engine optimisation consultant will do the best they can to drag social media users back to your site, you need to...SEO: Today, Not Tomorrow
If there’s one thing you can be sure about with the Internet, it’s that it is very fast moving. Once an idea breaks, it can cause a flood of the market that can happen within days. You can’t afford to sit around with the Internet and hope that you’ll find time to put...Google SEO – BIG Changes 2010
Industry experts say that major search engine often change and refine their algorithms to structure search results, leading to more challenges for search engine optimization (SEO) specialists. According Aaron Wall, who wrote a book about SEO, Google has a tendency not...Microsoft’s SEO Toolkit is HERE!
Microsoft on Tuesday released a free search engine optimization (SEO) tool for Web sites. The software, called “SEO Toolkit,” works with Web sites supported by Microsoft’s Internet Information Services Web servers on Windows-based machines. According...Picking the Right SEO Battles
A lot of new sites can run into trouble when trying to compete with established businesses. It’s only natural to aim for the top when starting a new business, and in fact high aims are a part of success. At the same time, optimism needs to be blended with a degree of...Choosing the Right Path for your SEO
One of the initial steps of optimising your site has to be a decision on what kind of optimisation you need. Although the techniques of SEO are many and varied, there are usually a set of techniques that apply to each site type. These need to be selected after careful...Getting SEO Right From The Very Start
If you really want to have optimized websites make sure you optimize your website from the very start. Working on optimizing your website from the very beginning will save you a lot of time on the SEO process. This is because changing your website when it is already...eCommerce SEO: The 3 Basic Keyword Principles You Should Know
Search Engine Optimization, better known as SEO, can be bewildering to many people, especially beginning ecommerce entrepreneurs. True, there is quite a lot to know, and it can be complicated. But it might help to keep these three basic principles in mind when you are...Site Redesign SEO Considerations for 2010
Last year’s holiday sales season wasn’t so joyful for online retailers. But early reports indicate that things are looking up a bit this year. Initial Coremetrics data from Black Friday reveals that consumers spent 25 percent more this year, with orders...Beware of bad Google search results
Q. Someone told me that I can’t trust Google search results anymore because of hackers. Is this true? – Randal A. Google has built its empire on a very simple concept: be relevant. When you search for something on Google, their system for weeding out...Small SEO tweaks ‘can be effective’
Making small changes to a website can have just as effective an impact on search engine optimisation (SEO) as a full reworking of the site in question. This is according to Karl Hodge of TechRadar, who advises making quick tweaks such as using meaningful file names...SEO Is Not A Religion
Marketers might feel as if they preach to the choir when trying to sell search engine marketing (SEM) to C-level executives. That’s only because many CEOs and CFOs know very little about marketing and technology, according to Mike Moran, chief strategist at...Communicating with your SEO consultant
When it comes down to it, SEO is about clear communication between your site and the search engines. Likewise, for your own peace of mind, it is important when you approach your site’s SEO that you are able to communicate with your SEO consultant. To this aim, it’s a...Google launches YouTube captioning feature—what does this mean for SEO?
Google has launched an automatic video captioning service for YouTube videos to make the content more accessible to deaf people or anybody search for videos online. However, experts say that it the new feature also has advantages for search engine optimization (SEO)...Is Measuring keyword density important for search engine optimization?
The first step is to begin thinking in terms of search engine optimization (SEO). If you already have SEO in mind, than you would have researched all relevant keywords and phrases. Simply sprinkling the keywords in the text would not help. You must do this step...You Need to Integrate SEO in Your Business.
If you are in business & want to watch it grow, you need to integrate SEO in your business. In case you have an ecommerce website, then you need to add on some friendly reminders in your thank you emails. These should be in the form of links to your website. And...Keywords; The First Point of Contact
When talking SEO the primary topic of discussion is that of keywords. Keywords are the first point of contact between a user and a search engine. Understanding what users are looking for and providing them with a relevant product is our job. Making your content get...Reasons for hiring an SEO Firm to Manage your Internet Marketing and Website
Online search has grown over the past few years at an incredible rate! Let’s start out with a few statistics. Just three years ago, approximately 30% of consumers used the internet and search engines to find local businesses. Now, 82% of consumers use the...Communicating with your SEO consultant
When it comes down to it, SEO is about clear communication between your site and the search engines. Likewise, for your own peace of mind, it is important when you approach your site’s SEO that you are able to communicate with your SEO consultant. To this aim, it’s a...Good, Bad Areas to watch out for in SEO
It can be hard to know whether you’re doing things right when you’re walking the fine line of search engine optimization. Search engines, when it comes down to it, sit in opposition to SEO. While a search engine’s purpose is to guide the viewer to the most appropriate...Getting Started with a New SEO Project
It’s important to start every Web site development project by understanding the role of SEO in the project. The team of people working on the project has limited time, and most likely they have a schedule. Focusing them on the wrong things will produce less than...SEO Stats Provide Ammunition For Naysayers
I’ve been in the business of SEO for about 12 years and have worked with hundreds of companies of all sizes. I cannot be anything but biased towards the benefits of optimizing web sites to improve visibility in search and the commercial outcomes that can result. For...Common SEO Terms
Here is a list of terms for some of the more commonly used SEO methods. Inbound links/backlinks – Links which lead to your website from another website. These can contribute to the perception of your page’s popularity and boost your search engine ranking. Bad inbound...SEO shouldn’t limit efforts to “big five” search engines
Experts say that fully one-third of all internet searches are performed outside of what are commonly referred to as the big five search engines: Google, Yahoo, Bing, AOL and Ask. Rob Griffin, writing for MediaPost, asserts that September 2009 saw 21 billion internet...Sorry, Yahoo, You DO Index The Meta Keywords Tag
Oh, that this weren’t true. Last week, Yahoo made news by disclosing that it had quietly dropped support for the meta keywords tag. As a long time hater of that tag and the insane questions it has produced, I was thrilled! But today, I see conclusively that Yahoo...Use of right keywords ‘ensures SEO success’
Businesses that use localised search and carefully target keywords that are specific to their firm can find search engine optimisation (SEO) is a successful marketing tool. Some people think that organic SEO has become too competitive, but if it is used correctly then...Checklist for Image Search Optimization
Nowadays, professional search engine optimizers give much greater attention to image search visibility. Image search optimization is especially interesting to website owners or publishers with a particularly visual product (for example, art galleries, clothes...How Does SEO ROI Compare to Other Marketing Campaigns?
At the core of any business is the need to get the best ROI or return on investment they possibly can. To do this they need a well though out business plan and budget. The next consideration is what vehicle will be employed to get results. The options available today...When to Run Away from an SEO Company
You probably shouldn’t be charged for a couple things that many “back alley” or “strip mall” SEO companies and consultants still offer. In some cases, even larger marketing organizations are trying to push value into some tactics that are...SEO is the perfect solution to the growth of your online business
Web customers make use of search engines to find exactly what they are looking for? They come across search engine results and certainly click the websites on the first page of search engines. It is the search engine that offers its customers what they are looking...Why is SEO important for your business site?
The importance of SEO On the World Wide Web, nothing is more important than SEO to business sites. Organic optimization is vital for the success of off-page and on-page optimization. SEO components include: keyword building, content writing, link building, HTML code...Should You Alter Your Current Backlinks?
What should you do, as a polite and plucky link builder, if some of your inbound links just aren’t up to snuff? Do you risk alienating a well-meaning webmaster by pointing out that he’s linked to an old page that no longer exists? That he’s spelled your company’s name...Search Ranking Factors Shows How Little SEO Has Changed
72 search engine optimizers from around the world have contributed to SEOmoz’s latest Search Engine Ranking Factors report, a study that offers valuable insight into how SEO works in 2009 … but also shows how little it’s changed in recent years. Participating SEOs...SEO For Dummies
Search Engine Optimization For Dummies All-in-One Desk Reference Bruce Clay, Inc. and Wiley Publications, publishers of the For Dummies series have partnered up to produce the all-in-one desk reference guide for SEO. Search Engine Optimization All-in-One Desk...Major SEO Updates For 2009
Due to the wide spread nature of internet and Web 2.0 trend the online presence is becoming increasingly competitive. Search engines are continuously working towards improving their search results to give accurate and relevant information to the users. Search engine...SEO, Website Design And Google: Introducing Caffeine-Fuelled Changes For Web Users?
Google have unveiled a new update – codenamed ‘Caffeine’ – which seeks to deliver search results that are better, faster and more comprehensive. For SEO and website design companies, many of whom use Google as the measuring stick by which to judge their achievements,...I’M TELLING! (or reporting your SEO competitors)
When I did the Ask the SEO Vets panel at SMX Advanced a few months ago, someone in the audience asked a question about what to do when your competitors are buying links and getting an advantage from them in the engines. Vanessa Fox immediately answered that you could...Common errors that can tank your website
Imagine being a content developer for a website. You write a bunch of clever and informative articles, which should deliver a good dose of new visitors and ranking potential to the site. You submit them to the IT department for publishing online, and wait for good...Can Locally-Focused Display Ads Make The Phone Ring?
Display advertising and local search have been key points of emphasis for major online search engines and networks in earnings calls over the last several weeks. This raises an interesting question about the interplay between local search and display ads: Can local...Can Bing Change The Culture Of Online Search?
I was in Seattle for the SMX Advanced conference last month, which coincided with the Bing release announcement by Microsoft. The Microsoft booth got a good amount of attention from the attendees, most of whom were eager to see just what this Bing thing could do. A...Link Economics 101: A Prerequisite For Advanced SEO
Links long ago became the currency of the Web, thanks in no small part to Google and its PageRank algorithm. Like anything of value, link authority is bought, sold, leased, bartered, brokered, swindled and stolen. The fact that links are valuable is widely accepted....Entrepreneurs growing optimistic, increasing use of SEO
Small business owners are using search engine optimization (SEO) more often and growing optimistic about the economy While the economy continues to sputter along, a growing number of small business owners are increasingly optimistic about the future with many already...Data is Easy. Optimization is Hard.
For the past 15 years web analytics has been namely about one thing, counting. Counting is very important and as an industry we have become infatuated with it. Never before could a medium really count what was happening with it. Attributable media was and continues to...SEO content should original, relevant
Unique content is the best content. Online content should be relevant to what readers are searching for It’s clear that original content is an important part of a good search engine optimization (SEO) strategy, but as more and more information proliferates the...What Bing, Twitter, and Facebook Mean for SEO
Google is traditionally the main area of focus when it comes to search engine optimization. With the search engine giant so far ahead of the game in terms of search market share, it’s not hard to understand why. Search is changing though, and there are always...Seven Free Search Marketing Tips for Nonprofits
BACK TO BASICS How is search engine optimization for a nonprofit Web site different from “normal” SEO? I asked a couple of SEOs this question, and found out something surprising (at least to me) — nonprofit SEO is pretty much the same as the other kind....SEO & FLASH: Light Up Your Website
As a site-building technology, Flash is hot because it offers visitors the smart and beautiful content presentation and interactivity that everybody wants to see. The reverse of the coin is that the Flash code is still insuperable for search engine robots and they are...Websites should be SEO and social media friendly
Companies should incorporate social media into their search engine optimization (SEO) strategy With a growing number of people using sites like Twitter, one expert says it’s not enough for a company’s website to be search engine optimization (SEO)...The Magic Formula for Writing SEO Web Content
The Magic Formula for Writing SEO Web Content to be on Page 1What a traffic grabbing headline. So many website owners think that there is some magic formula for writing web content that get’s a web page onto the first page of search engine results — heck...Choosing a Website Design Firm
5 Things to Consider Before Choosing a Website Design Firm It seems that everybody knows somebody that does “website design”. The term can refer to anyone from a high school student working on the weekends between book reports to an established professional website...How To Make Sure Search Engines Find Your Business Web Site
You may have spent big bucks designing and building a sleek, cutting-edge business Web site, but if search engines can’t find you neither will your customers. Build your site right and the search engines will find you regardless of how fancy or simple your site...Retail Sites should focus on SEO, not customization
Retail sites may be better suited spending their money on search engine optimization (SEO) A new report from Gartner notes that ecommerce website may be better suited spending their budgets on items like search engine optimization rather than a custom website....How to be good in the world of SEO
The Internet Advertising Bureau UK recently developed a set of good practice principles for online promotions, to ensure companies that collect and use data for behavioural advertising do so ethically. Firms that have signed up to date include Google, AOL, Microsoft...SEO Basics With Google Webmaster Tools
Search Engine Optimization (SEO) can be complicated when you don’t know the right way to use this feature for directing traffic to your websiteseo.checksite.ca. There are many tools available, yet considering Google is the search engine used more frequently, the...Keep your money; NO SEO for Full Flash Sites
A little flash is ok… This is an important distinction. A couple Flash movies, widgets, or applications shouldn’t negatively influence your Web site’s SEO potential to a high degree, particularly if you follow some best practices. But having your...Footer Link Optimization
Site after site that I visit lately has been showing a tendency for using footer links to run their internal SEO link structure and anchor text optimization. While this practice in years past held value, today I rarely ever recommend it (and yes, SEOmoz itself will be...SEO Copywriting was Marketing Copy in the old days
Marketing Copy is now called SEO Copy writing and it’s hot. Why is it hot. Google has raised the bar on the copycats. You’re going to need original engaging text if you want the win the race of the future. Funny it’s the same thing my Business...Is PageRank Dead? Matt Cutts Interview;
Webpros interviews Matt Cutts on Changes at Google We previously brought you a video report in which Bruce Clay made a claim that “ranking is dead.” In the above WPN video, Matt Cutts of Google responds to that assertion. Matt does not completely agree with Bruce that...Study: Company Blogs Lead Social Media Options
Compared with the rise of newer marketing tools such as Facebook and Twitter, the corporate blog may seem a bit stodgy. But a new study finds blogging to the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook,...The Future Of Your SEO Strategy
As the pinch of the current financial situation takes hold, many businesses will be trimming costs, and unfortunately these are often valuable marketing strategies. In terms of search marketing, search engine optimization (SEO) is often the cost that’s cut as...Keywords; chicken or egg
What comes first; the chicken or the egg? Content is King and the Queen has to be Keywords. Simply put, nothing else in SEO matters if you don’t get the foundation of your SEO right from the get-go. The foundation of all great SEO is made up of excellent Keyword...Your Title can be divided by 3
There are 3 important elements to your webpage title. Every title needs to be unique. Web page titles weigh heavily in the algorithms of search engines and are not only important to them, but are also part of the first impression searchers usually look at after they...3 Rules for SEO Design
Rule One: Stick to Your Keywords Pick a few keywords or phrases that describe your site. Use them, and words related to them, whenever it’s natural to do so. Repeating them uselessly is no good (rule Zero), use them in sentences, headlines, and links. Rule Two:...SEO takes time…
Every marketing tactic gets more scrutiny when budgets face the severity of a struggling economy. Marketers are increasingly responding to the accountability found in digital marketing, placing their budget toward efforts that they can clearly measure against. Put SEO...Niagara SEO Services
