Google SEO, Small Business SEO
In a search realm ruled by giants like Google and Bing, the emergence of generative artificial intelligence, epitomized by ChatGPT, promises to overhaul the very essence of web exploration. The arduous task of sifting through endless URLs could soon be antiquated,...
Small Business SEO
In the ever-changing contemporary world, it is impossible to undermine the significance of search engine optimization (SEO). It is the key that bridges an enterprise with its target customers in a modern era where search rules. This article explains why SEO is not...
Google SEO, Niagara SEO
When trying to match what high-ranking competitor sites are doing, there is a risk of going overboard. Watch out for these SEO pitfalls. Corey Morris on January 12, 2023 at 8:00 am | Reading time: 8 minutes A successful SEO strategy includes various must-have...
Google SEO, Small Business SEO, Social SEO
How Do SEO And SEM Work Together The internet is a powerful tool. Many businesses embrace the opportunities and promise it brings with open arms. It is not easy to build and design a website for your company. It takes time to maximize its potential and a clear...
Google SEO, Niagara SEO
Outperform the competition by addressing Google’s key factors in determining search results. Here are eight ‘white hat’ ways to do it. Stuck in a cycle of optimizations that don’t move the needle? This post reveals white hat techniques that can...
Niagara SEO, SEO 101
The main motive of SEO is to encourage you to make your content visible. Some people underestimate the power of SEO. How you can rank your website for a specific keyword and how you would rank your blogs. Understanding how you can be better at writing content and...
SEO 101, SEO Fringe, Small Business SEO
WordPress is celebrating 18 years today since the first release of the software to the general public. That release post, titled, “WordPress Now Available,” kicked off an exciting era in the history of the blogosphere where WordPress emerged as an unofficial successor...
Google SEO, Niagara SEO, Small Business SEO
What is E‑A-T? E‑A-T- stands for expertise, authoritativeness, and trustworthiness. It comes from Google’s Search Quality Rater Guidelines—a 168-page document used by human quality raters to assess the quality of Google’s search results. Google published this document...
SEO 101
WordPress gives you all the tools you need to get your SEO right, but there’s still some work required on your part. Around 450,000,000 websites – 33% of the internet – is powered by WordPress, so there’s nothing holding yours back from featuring at the top of the...
SEO 101, Small Business SEO
Real estate agents are always looking for ways to take their business to the next level. One strategy you can try that will help you get better rankings with Google and exclusive leads to your specialty: SEO. SEO, otherwise known as Search Engine Optimization, helps...
Niagara SEO, SEO 101, Small Business SEO, Wordpress
Digital marketing is a blend of conventional marketing strategies and modern technology. A digital marketer is thus a professional who excels at online advertising as well as marketing. In today’s era of technology, where everything is available online, becoming...
Google SEO, SEO 101, SEO Fringe, Small Business SEO, Wordpress
The global pandemic, known as COVID-19, has affected almost every area of life for people around the world. The global economy is suffering from an epidemic, enterprises are changing strategies, saving up money and getting ready for the worst. But the reality is that...
Niagara SEO, Small Business SEO
Grow your business A website is a basic tool today for your business to prosper. Marketing and communication strategies cannot ignore the digital environment because it is there that they find their potential clients in a simple and direct way. E-commerce continues to...
COVID-19, Facebook SEO, Google SEO, Niagara SEO, SEO 101, SEO Fringe, Small Business SEO, Social SEO, Wordpress
Search Engine Optimization is a useful practice that helps us to maximize the website’s organic traffic reach. However, the methods used to improve SEO can sometimes be at odds with our CRO (Conversion Rate Optimization) strategy. Fortunately, most modern SEO methods...
Google SEO, SEO 101, Small Business SEO
Search engine optimization is one of those things that most marketers pretend to know a lot about (myself included). The truth is, no one really gets SEO. What Google does is highly secretive, based on complex algorithms and machine learning. You’ll probably hear a...
COVID-19, Small Business SEO
The COVID-19 (coronavirus) pandemic has created uncertain times for just about everyone, including business owners. People are getting a lot of information from a lot of different places, but social distancing is one recommendation that just about everybody seems to...
COVID-19, Niagara SEO, Small Business SEO, Wordpress
Fortunately, we live in the digital age — a time when there are multiple ways for your customers to get in touch with you, and for you to keep in contact with your customers. Maintaining communication with your customers and making it easy for them to contact you...
COVID-19, Small Business SEO
The COVID-19 situation is seemingly on everyone’s minds at the moment. But while now isn’t the time to panic, you are likely wondering about the next steps for your business. Regardless of the size of your business, your customers are likely coming to you right now...
Google SEO, SEO 101, Small Business SEO
Here are seven significant changes you can make that will help your website have a shiny, new look and keep up with the latest standards in website development. 1. Optimize for search engines If you want to make your business easy to find for your target audience both...
Google SEO, Small Business SEO
If you’re an individual or business looking to amplify your presence in the digital space, chances are you’ve looked into search engine optimization (SEO) as one of the first steps to drive more traffic to your business’ website. It’s important to produce...
Google SEO
Your main focus in marketing is getting found by people. But not just any people. You want to attract those who are in the process of potentially buying your products or services. These visitors should align with your buyer personas and fit in your target audience....
Google SEO, Niagara SEO, SEO 101, Small Business SEO
For years, I’ve heard dozens of search engine optimization (SEO) hacks claim that the “quality” of an article is by far the most important factor in whether the content climbs to those coveted top three positions. “Write the best post, and then you’ll rank,” they say....
Niagara SEO, SEO 101, Small Business SEO
Search Engine Optimization Tips you should and should not be doing on your web pages to make them rank higher in search engines. Search Engine Optimization Tips list was written by SEO London, our partner agency, and looks at more than just the basics of SEO, so even...
Niagara SEO, SEO 101, Small Business SEO
When you are conducting online business, then you must know the importance of SEO, and you also know that it cannot be overlooked. Everyone is in the race of ranking websites and want to earn from it, so you must choose the right strategies for it, and it will help...
Google SEO, Niagara SEO, SEO 101, SEO Fringe, Small Business SEO
Has your traffic has shifted noticeably in the past month and you can’t figure out why? Google’s most recent core update in September brought new changes to their search algorithm, ever more finely tuning the way their mind spiders comb the Internet for content and...
Google SEO, SEO 101, Small Business SEO
If you want a play-by-play guide on how to use Google Optimize, Google has a whole help center for that. But if you’ve been using Google Optimize for any time at all, you’ve probably noticed there are a lot of lessons that fall outside the purview of that help center....
SEO 101, Small Business SEO, Social SEO, Wordpress
Gut feel. That’s how ecommerce marketers sometimes gauge the health of their search engine optimization program. SEO contains many gray areas, for sure. But an evaluation requires data, not a hunch. Use these six methods — in order — to determine the health of your...
Google SEO, Niagara SEO, Small Business SEO, Wordpress
Cloud computing is not a new concept, but Google Apps has certainly refined the technology so that business anywhere can advantage of the accessibility, speed, and storage. The Google App suite includes some of its trademark applications that can be used to make...
Google SEO, Niagara SEO, SEO 101, Wordpress
Search engine optimization is a digital marketing strategy that every business owner wants to incorporate into their business module. It improves the ranking of a website of a business, which is the ultimate goal for digital businesses. Today, in this modern world,...
Google SEO, SEO 101, SEO Fringe, Small Business SEO, Wordpress
Did you know that 50 percent of local search engine queries result in a store visit within one day? Local search engine optimization, or SEO, can provide significant new opportunities for businesses that rely on local customers and word of mouth (looking at you, small...
SEO 101, Small Business SEO, Wordpress
At least 2,000 WordPress sites have been hacked as part of a new campaign that redirects visitors to scam websites. Uncovered Tuesday by security researchers at Sucuri Inc., the hack exploits vulnerabilities in various third-party plugins, including Simple Fields and...
SEO 101, SEO Fringe, Small Business SEO
You’ve heard so much about the importance of search engine optimization and what you can do to show up higher on a search engine results page (SERP) so you can get noticed by more and more potential customers and clients. But are you doing too much to increase your...
Google SEO, SEO Fringe, Small Business SEO
SEO still matters. In a world of paid advertising, many people believe that SEO isn’t worth the effort, but the fact is that SEO is still a hugely important part of marketing plans. SEO, short for search engine optimization, as described by Lyfe Marketing, is “the...
SEO 101, Wordpress
Business owners are often searching for new ways to boost their website’s visibility and rank well in SERP (search engine result pages). Most of them face tough competition even from other local businesses. It’s no longer difficult to get a shortlist SEO...
Google SEO, SEO 101, Small Business SEO
Have you ever been at a dinner party or gathering and someone asks a random question? What happens when no one seems to know the answer? Everyone goes for their phone. “Let’s ask Google!” What about when you need a product or service? This is why SEO is critical to...
Niagara SEO, SEO 101, Small Business SEO, Wordpress
Content strategy is a science and every detail matters. Those details include: The reading level of the content. Word count (especially in relation to top-ranking content). Format and correct use of subheaders. Keyword distribution. Use of phrases related to the...
Google SEO, SEO 101, Small Business SEO
Content marketing is one of the most effective marketing channels as it provides value to potential customers without asking for anything in return. Successful content marketing focuses on attracting consumers to a business through various content formats, and rather...
Facebook SEO, Google SEO, Niagara SEO, SEO 101, SEO Fringe, Small Business SEO, Social SEO
What Exactly Complicates Your SEO Efforts? SEO itself is a complicated discipline. It combines a large number of tools, best practices that evolve occasionally, and constantly adjusting to Google updates. The main reason behind the complexity we now experience is...
Niagara SEO, SEO 101, Small Business SEO
Everyone is always trying to steal my business. I know that my clients are constantly bombarded with messages from other “SEO practitioners” who are disparaging our work. The proliferation of cheap (or free) simplistic tools that provide surface-level “analysis” of...
Facebook SEO, Google SEO, Niagara SEO, SEO 101, SEO Fringe, Small Business SEO, Social SEO
SEO (search engine optimization) is a vital part of creating and sustaining a successful business, as it is the key to being noticed by major search engines like Google. SEO done well takes specific knowledge and skills, so it makes sense to hire a specialist to...
SEO 101, Small Business SEO
SEO has gone through extensive evolutionary changes over the years, and continues to do so every day. While most traditional marketing tactics (for the most part) still hold true in digital marketing today, SEO changes have quite drastically changed the landscape....
Google SEO, SEO 101, Small Business SEO
Many facets go into a marketing strategy, and that’s what makes it so interesting. Marketers need to think about who their clients are and what their online search and shopping habits are. They also have to keep a keen eye on the competition, create similar angles...
SEO 101, SEO Fringe
Gary Illyes, Google Webmaster Trends Analyst, opened up Pubcon in Las Vegas this morning talking about what’s new with Google and what you need to know about optimizing for search. Here are the highlights from the keynote. The Basics 1. Good URLs Are Critical Illyes...
Google SEO, SEO 101, Small Business SEO
SEO is essential all year long, but did you know that you should be switching up your SEO for the upcoming holidays? According to a survey from UPS and Comscore, 51 percent of customers polled said they preferred shopping online. They said that they turned to search...
SEO 101, Small Business SEO
Search engine optimization (SEO) is a buzzword that’s wildly popular throughout the marketing space. We’re all familiar with search engines and how they operate, but how many of us understand SEO basics? There are so many different opinions on this subject, and a...
Niagara SEO, SEO 101, Small Business SEO
Search engine optimization (SEO), making sure that websites appear high in search results, can often seem like it exists in a sort of twilight zone somewhere between science and witchcraft. So, how does SEO work? What can it do for your business? And if you do any...
Google SEO, Small Business SEO
Google recently announced another change to its ever-evolving search ranking algorithm. As of July 2018, it will be putting site-speed under the magnifying glass, ultimately penalizing slower sites down the list of Google results. This has been in effect on desktop...
Niagara SEO, SEO 101, Small Business SEO, Wordpress
Looking to up your SEO game in 2018? Since technology is constantly changing, reading blogs is one of the best ways to stay up to date on the latest SEO strategies. Here are some of the SEO blogs I read on a regular basis. 1. The Google Search Blog Google is...
SEO 101, Small Business SEO
Tell Doc Brown to fire up the DeLorean because the future is now. We may be a few years away from flying cars and intergalactic travel, but when it comes to the future of SEO, you don’t need a crystal ball to foresee the direction it will take in 2018. Much of what...
Niagara SEO, Small Business SEO
Know Your Enemy Many businesses are still doing manual research and competitor rank tracking at best. Unfortunately, these methods are not 100 percent accurate. Ignoring your competition can cost a lot: sudden drops in rankings and conversion, wasted money, etc. To...
SEO 101, Small Business SEO
Need to explain the value of SEO to potential clients, business partners, or stakeholders? This post focuses on just three key ways that SEO offers immense value to any organization. SEO: Makes the user experience better. Helps build a stronger brand. Contributes to...
SEO 101, Small Business SEO
We have dealt with in the past blogs too about the kind of SEO mistakes that you may be committing. Even if we were to shout ourselves hoarse, you could still be making many follies, even though unintentionally. You need to understand that SEO is something that you...
Niagara SEO, SEO 101
How is your website doing? Are you ranking well? Is the site healthy? Oh, sure, you check your analytics, but are you really using the data productively? Consider this: eMarketer shared an EConsultancy and Lynchpin study that reported less than half of website...
Niagara SEO, SEO 101, Small Business SEO
Climb the Search Engine Ranking Ladder for Better Local Online Visibility SEO has taken a big change since the early days when it was easy to rank high for just about anything, but with the new Google algorithms, changes have brought local SEO into the market place....
Google SEO, SEO 101, Small Business SEO
Premium copywriters should be jubilant about Hummingbird. Google’s latest algorithm is able to hone in on good quality writing and reward it with high search ranking. Now Google’s crawlers can discern the strings of words and phrases that make up well-written text;...
Niagara SEO, SEO 101, Small Business SEO
A website as quiet as a ghost town can’t be good for companies looking to expand their customer base. So business people looking to draw productive hits often turn to upgrades they hope will push them higher on search-engine lists. Called search engine...
Niagara SEO, SEO 101
It’s inevitable, given the constantly evolving state of the internet, that every site will have to be redesigned from time to time. Even an effective site which once looked really good will eventually begin to look stale and old-fashioned. Users expect change, and if...
Google SEO, Niagara SEO, SEO Fringe, Small Business SEO
We’re approaching the 1-year anniversary since the Google Penguin introduction on April 24, 2012. Yet many marketers either still don’t fully understand what the algorithm update entails or have been naive to the fact that ignoring the update can have...
Niagara SEO, SEO 101
Just when you think you’ve got SEO down, Google keeps you on your toes. Look what Google Penguin tossed into the mix in just one year. SEO is a strategic chess-like game of moves which is all suited in relevance to your measurement tool. Of the three most popular SEO...
SEO 101, Wordpress
Background and Definitions Black hat and white hat are terms derived from Western movie convention where the good guy would wear a white hat that contrasted with the bad guy’s black hat. However, there are instances where this doesn’t apply, such as...
Google SEO, Niagara SEO, SEO 101, Small Business SEO
According to Matt Cutts of Google, only 20% of the U.S. population has heard of Search Engine Optimization (SEO). That leaves a staggering 80% of people who are unfamiliar with the practice. And it’s likely a high percentage of this population has a website or helps...
Niagara SEO, SEO 101, Small Business SEO, Wordpress
In working with both web designers and search engine optimizers, one thing I’ve noticed is this: They’re often at odds with each other. It’s unfortunate that too many web designers think SEO is snake oil (or evil, or unethical — whatever you...
Niagara SEO, SEO 101, Small Business SEO
SEO, when done well—with quality in mind—doesn’t just help increase your search rankings; it also improves your entire website from the viewpoint of search engines as well as your visitors. And that, rather than a cheap shot at fooling search engine algorithms,...
Niagara SEO, SEO 101, Small Business SEO, Social SEO, Wordpress
Looking to invest in SEO this year but feeling nervous about hiring an SEO company? Fed-up with smoke, mirrors and contracts? Fear not, Google feels your pain and wants to reward you for investing in your website rather than an SEO company. Search Engine Optimisation...
SEO Fringe
BACK TO BASICS How is search engine optimization for a nonprofit Web site different from “normal” SEO? I asked a couple of SEOs this question, and found out something surprising (at least to me) — nonprofit SEO is pretty much the same as the other kind....
